Low cost ecommerce web development India flash website design

ECommerce

How to make money with your website If you have a product to sell, there are ecommerce tools that can make it very easy to set up you own ecommerce website. Often called Store Front packages, they include features that make it easy to accept credit cards, provide shopping cart features, and create invoices. Some packages also include features that let you export information to your accounting software so that it's easy to keep track of your revenues Here are some questions to consider when choosing Store Front or ECommerce software Do you need to install special software, or can you manage everything on the Internet Does the company provide best practice information to help you start making money quickly How long does it take to get an account set up, and incorporate the features into your website Are the tools easy to use, or will the require help from a web design expert What features are offered? Popular features include wish lists, email to a friend, and gift wrap Does the software let your customers create profiles that remember their information the next time they visit your site? Do the provided templates look professional and give you the flexibility you need in order to demonstrate your brand? Can you export data to your accounting software? What kind of reports can you run? Are the fees one-time, or ongoing? ----------------------------------------------------------------------------------------------------------------------------------------------- Email Domain Hosting lets you have a customized email address. Many people are happy with a Hotmail or AOL account, and happy to use the User ID they were assigned there, but for a small business or even for a family, it looks more professional to have your own email domain that matches your web address (e.g. johnsmith@freewebhostingtips.com) An email domain hosting company will set up these accounts for you and keep them running. They'll often provide email software to read the messages as well, or you can use your own email client with their service (eg. Outlook, Outlook Express or Eudora) You'll want to evaluate several different companies in order to choose the best value for your dollar. Here's some guidance on what to look for: How many email accounts do you get How much storage do you get per account What email software works with the service Is email software provided, or do you need to get your own Is there a way to read email when you're not at your own computer (i.e. via a web UI) What is the maximum size for attachments Does it include AntiVirus scanning and Spam Filtering When is support available? Is support available on the phone or by email only? ---------------------------------------------------------------------------------------------------------------------------------------------- Web Advertising Pay per click, pay per impression, pop-ups, pop-under, and more Search engine not driving enough traffic to your site? Need to get customers to your site sooner than the months it can take your site to reach the first page of the search listings? You may need to market your site. Luckily, advertising on the web does not need to cost a lot of money. You can control exactly how much you spend and with web analysis tools, you'll be able to measure how much the traffic to your site has increased. There are several different types of web advertising: Search engines (Google, Yahoo, and others) offer pay per click advertising. When a user types keywords you choose, your ad shows up next to or inside the search results - you pay only if the user clicks your ad. Costs can be as low as 5 cents per click. Banner Ads let you show your company's name and message along with high quality visual images. Link Exchanges where you agree to link to someone else's site if they agree to link to yours. Link exchange programs help you find people to exchange links with Pay per impression advertising: including pop-up and pop-under ads that appear when a user navigates to or away from a specific website Pay per click advertising on websites related to your business - contact the website you're interested in directly to set something up. Link Exchange Advertise your Website An effective and low cost (or Free!) way of driving traffic to your site is to get other websites to link to you. Not only will you get the traffic that results from people clicking on those links, but having a number of high quality, related sites link to you will also help your site rank higher in Google's search listings. Link exchange programs make it easy for you to find others looking to share links. Tips for link exchange: Send the other website the exact text you would like them to use - this is a form of marketing and you should treat it like one Use the keywords you think people will type in search in your link exchange text Links are most effective when they're from high quality or established related sites ---------------------------------------------------------------------------------------------------------------------------------------------- Banner advertising lets you display a visually appealing text and graphics ad to your customers. The ability to show graphics allows you to effectively establish your brand. Tips for choosing a company to display banner ads Where will the ads show up? Are you able to target the ads so that they show up only on relevant web pages? Do you pay per impression, or for a guaranteed number of customers to come to your site? Does the company give you best practice information about creating effective banner ads? How much does it cost, and what is the minimum investment? What data do you get about which ads were effective? How frequently will your banner ad be displayed What size will the ads be, and where will they appear on the page? Are there tools to help you create banner ads quickly? Tips for effective banner advertising Use consistent visuals across all your banner ads to help build your brand - even if the customer doesn't click on the ad, they'll remember your logo Make sure your company logo or name appears clearly in the ad Target your ads to the people most likely to purchase something on your site (e.g. sporting goods advertisements on sports pages, not cooking pages) Test your ads with a small group before committing to a full campaign ----------------------------------------------------------------------------------------------------------------------------------------------- Search Engine Optimization (SEO) How to create your own website Search Engine Optimization tools can help you increase your position in search listings by analyzing your pages and making suggestions about what to do to increase your search engine rank. There are lots of tips and trick to optimizing for search engines. Some of them seem obvious: provide a high quality, rich site with lots of content think about the keywords that people are likely to type in search when they look for your site and use those words within your text get other more established and high quality sites to link to you use clear, easy to understand language use descriptive names on links to pages within your site offer a site map that points users to all the important parts of your site The list doesn't end there, however - there are lots of different techniques that help get your site listed higher with different search engines, and these tips change frequently. A search engine optimization website or tool can help analyze your site and make recommendations about how to improve its ranking. ----------------------------------------------------------------------------------------------------------------------------------------------

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