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Database Integration, Real-Time Inventory, Product Updates,
Opt-In Emails, Customer Contact Management
Directory will be happy to create a database for you from scratch using information you provide about your merchandise and customer-base. Most businesses, however, already have at least some of this information in a current database. The days of keeping all your merchandise and client information, prices, marketing surveys and quantity-of-inventory in wall-to-wall filing cabinets are over (thank goodness!). Whichever situation you are in--whether you need us to integrate your current database with your web site or populate your database from scratch--we cannot underemphasize the power of a web site that fully utilizes database capabilities.
The beautiful thing about web sites with good database solutions, is that they can do much of your work for you. For example, if a customer buys a widget from your company on-line, a good database solution will automatically update your inventory so you know you have one less widget in stock. Not only that, when integrated with database information, your web site can display to customers when you are out of widgets so your customer-service-representative won't have to call the customer and the client won't get angry when his order has trouble processing. Your web site will also be able to display when you are low on the super-duper-limited-edition-widgets, so your customers know to buy now!
Your online database can also help you keep track of your customers. Retail sites often allow their customers to create user profiles and store them in a customer database. Your clients can opt to provide information about themselves such as name, most-used billing and shipping addresses, credit card information, shopping preferences, hobbies, etc. Next time a customer visits your site he or she can log in using a password and can then use a personalized account. Customers find it convenient when they don't have to type in the same credit card and address information every time they want to buy something; and you, of course, find this convenient because you have vital information about your customers at your fingertips.
Customers will sometimes be kind enough to fill out marketing questionnaires and allow you to send them "opt-in" emails (emails they have selected to receive as opposed to unsolicited emails or SPAM). With a well developed database you can keep track of which customers have opted to receive emails and you can tailor emails to your customers' specific interests. Through opt-in emails you can notify your clientele of product updates, sales, specific merchandise that fits their marketing profile or even less positive news such as product recalls.
And--it almost goes without saying--your database will be searchable. You'll be able to search your customized database by any category; and you'll be able to allow customers to search it, or part of it, as you would prefer.
Further, you will have full control of your online database. As part of the set-up of your database, Directory will train you to add or delete products, change prices or descriptions and edit your inventory from a web-based interface.
Directory, Inc. clients have increased not only their profits, but their available time to run their day-to-day operations through our database solutions. New and used automotive dealers; industrial manufacturing companies; high-volume clothing retailers; specialty product wholesalers; local search engines; IT, executive and engineering recruiting firms; temporary staffing agencies; apartment locators; commercial real estate agencies; and luxury country clubs, communities, and golf courses have all benefited. But this list is far from exhaustive.
As with all Directory services, Directory will work with you to create a solution that is customized to fit you needs. Your database can be set up with a variety of information about your products and customers: prices, descriptions, quantity in stock, quantity ordered over certain time periods; customer names and identities, preferences, addresses and hobbies. Remember, we are fully equipped to integrate your current database with your web site, or to populate your database from scratch using the information you provide about your merchandise and clientele.
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