Step 1: Design & Base Search Engine Compatibility Analysis

A. Check Overall Site Design. If the site is in Flash or Frames or the website has more dynamically generated pages than static HTML web pages, you may want to consider a site redesign.

Search engines simply do better with basic HTML web pages. Period. If you have a site in Flash or Frames and redesign is impossible or highly undesirable, you will need to consult an expert optimizer or additional resources outside this guide.

B. Double Check for Search Engine Compatibility with the Lynx Viewer. This is how search engines see your web page. If the site is navigable, basically clean and understandable, has plenty of good text and can be seen in the Delorie Viewer, that's a good sign. If it can't be seen, there's a good chance that search engines won't be able to view the page either.

Definitions

Flash - Software designed by Macromedia to help create websites. It has awesome graphics and is generally murder for search engine optimization (although newer versions of the product claim to be more search engine friendly).

Frames - A website technique used by programmers so that each section of a website is actually a separate, sometimes scrollable region and each region is located in a separate file. Frames are generally considered obsolete, cause numerous design and SEO problems, and since the advent of SSIs, serve no real purpose.

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